A stronger commercial foundation for growth
SK Energi set out to reverse several years of customer decline and compete for growth in a demanding energy market.
Its commercial teams needed a stronger operating layer above the Easy Energy billing system and more reliable lead, customer, and consent data.
A customer platform above the billing system
Langstack built a sales-supporting customer platform above the billing system and consolidated the commercial data needed by marketing, sales, and customer service.
The work connected data qualification, channel activation, and outcome measurement so the team could operate from a shared commercial foundation.
From customer decline to net growth
SK Energi reported 12% net customer-base growth in under ten months, following a period of customer decline. Processing time for sales agreement creation and controlling verification fell by 83%.
Lead, customer, and consent data formed a shared commercial foundation for activation and measurement across channels.
