Langstack

Elektron builds a new sales channel inside partner stores

A simple digital registration flow helped retail partners sign up energy customers in store, supporting customer-base growth of more than 115% over fifteen months.

Electricity transmission tower against a clear blue sky.
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Make an energy sale simple on the shop floor

For a retail partnership to become an effective sales channel, store employees need a process they can use during a customer conversation. Complex registration and manual checks can interrupt that moment.

Elektron needed to make onboarding straightforward while giving its own team reliable customer information and visibility into sales.

A connected registration flow for retail partners

Langstack built digital sales applications for Elektron’s retail partnerships, including POWER and Punkt1. Store employees could register a customer in a few steps through a purpose-built interface.

The flow checked registration details against relevant data sources, including address information, and validated email and customer information. It reduced rekeying and duplicate records, while an integration with Power BI supported sales reporting.

A new channel that supported customer growth

Elektron’s customer base grew by more than 115% over fifteen months as the in-store channel became part of its commercial operation.

The connected workflow gave partners a simpler way to complete a sale and gave Elektron a more reliable flow of information from registration into its business.

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