Find the opportunity in a low-engagement market
For an energy provider, generating interest is only part of the challenge. Sales teams also need to distinguish promising leads from a much larger pool of people who are unlikely to switch provider.
Modstrøm needed a more systematic way to qualify opportunities, coordinate customer-facing activity, and keep consent information connected to the sales process.
A commercial engine built around qualified leads
Langstack worked with Modstrøm to build an automated sales engine that collected, identified, and segmented leads before directing them to relevant sales activity. Predictive scoring helped identify the customer profiles with the strongest conversion potential.
The solution also supported the storage, documentation, and maintenance of consent. Lead management and consent administration became parts of a connected workflow, reducing repetitive handling and helping the team manage customer contact more consistently.
Higher conversion in the segments that mattered
The identified lead segments converted at a rate 426% higher than the average lead. This describes the performance of those segments, rather than an increase across all of Modstrøm’s sales.
The work gave the commercial team a clearer basis for prioritising opportunities and a repeatable process for putting that insight to work.
