Make retention an ongoing activity
Retaining energy customers requires more than identifying who may leave. Customer insight needs to reach the people and channels that can act on it, with a way to understand what happens afterwards.
Andel Energi’s retention and marketing teams needed a connected process for turning that insight into relevant customer activity.
Connect data, activation, and follow-up
Langstack worked with the teams to develop and implement an automated retention programme. Integrations across Agillic, Azure services, and the SAP data lake connected customer information with campaign activation.
Measurement, reporting, and follow-up were built into the process, giving the team insight into retention activity and a basis for deciding what to do next.
A more coordinated approach to retention
The programme supported retention work in vulnerable customer segments by connecting the data, channels, and follow-up involved.
The team could use a shared process to act on customer insight and learn from the activity, rather than treating analysis and execution as separate tasks.
