Coordinate fundraising across organisational boundaries
Fundraising teams need to work with external partners while keeping a clear picture of each lead and its outcome. Moving information between CRM and telemarketing agencies manually makes that coordination harder.
Læger uden grænser needed to qualify leads, select the relevant campaign, and return results to its own systems through a consistent process.
Connect CRM, partners, and campaign rules
Langstack connected Salesforce with external telemarketing agencies and automated the qualification and distribution of fundraising leads. Rules directed leads into the relevant campaign, with outcomes returned to the CRM.
The solution also supported daily and event-driven deletion of personal data that external partners no longer needed. Data handling became part of the workflow, alongside activation and follow-up.
A more connected fundraising operation
The organisation gained a shared flow for lead qualification, partner activation, and the collection of fundraising outcomes.
Automated handling reduced manual coordination while helping the team maintain control of information across its partner network.
