Understand the donor behind each donation
More than one million annual donations arrived through different channels, leaving the organisation with a complex and fragmented data footprint.
The fundraising team needed to understand people across interactions rather than treating each contribution as an isolated record.
A shared view of donors, ready for activation
Langstack developed a continuously running process that consolidated and structured donor data into known profiles.
That foundation helped the fundraising team choose relevant audiences, themes, channels, and timing while reducing manual data handling and activation errors.
“We now know who the donor audience should be, which themes they are most likely to support, which channels to activate, and when to launch the effort.”
More effective fundraising, with fewer manual steps
Danish Red Cross reported a 68% improvement in fundraising campaign effectiveness over twelve months. Donor profiles were consolidated continuously, giving the team a more informed basis for audience selection and activation.
Automating campaign activation reduced manual steps and errors, while helping the team choose relevant themes, channels, and timing.
