Understand what creates a customer
Customer journeys rarely stay in one channel. Energi Fyn needed to connect marketing activity with sales outcomes and give its commercial teams reliable information throughout that journey.
Lead data also needed to be collected, enriched, and qualified across communication platforms, utility data, and CRM without relying on repetitive manual handling.
A shared commercial data foundation
Langstack worked with Energi Fyn’s marketing and commercial team to build marketing-effect measurement and identify the activities and campaigns associated with online and offline sales.
APIs collected, enriched, qualified, and distributed leads. A central integration solution matched customer and prospect records across systems, while applications and dashboards supported the team’s sales administration and reporting.
From fragmented activity to commercial insight
Energi Fyn gained detailed insight across its commercial activities and a clearer connection between marketing and sales.
Automated data preparation and lead distribution reduced manual handling and gave the team a more consistent foundation for developing the customer journey.
