Connect the journey from interest to contract
A telecom customer journey spans campaigns, forms, conversations, and sales teams. Understanding which activities contribute to a contract requires those signals to be connected.
3 also needed a consistent way to qualify and route opportunities across new sales, cross-selling, win-back, and retention.
Bring commercial data into the sales workflow
Langstack built a process for collecting, qualifying, enriching, and distributing leads to the relevant account-management teams. Customer and prospect information could move from its source into the activity best suited to it.
Integrations connected online and offline marketing activity with contract data for business intelligence. Website forms, communication tools, internal systems, and advertising channels contributed to a shared view of commercial performance.
A 180% improvement in sales effectiveness
3 reported a 180% improvement in sales effectiveness. Qualified information reached the teams responsible for following up, while connected reporting helped the business understand acquisition across channels.
The result was a clearer connection between commercial insight and the work of turning an opportunity into a customer.
