Replace fragmentation with a consistent process
Telenor’s lead and consent administration spanned multiple systems, rules, and data jobs. Managing the connections between them added complexity for both consumer and business operations.
The team needed a central way to handle information from partners and internal systems without rebuilding the surrounding process whenever a requirement changed.
One integration layer for leads and consent
Langstack built a central solution for lead and consent administration, connecting external partners and internal systems through an API layer.
The solution connected the core data warehouse with the operational processes that used its information. Shared handling replaced fragmented integrations and manual work, while allowing the team to adjust the process as business needs changed.
A simpler foundation for connected sales operations
Telenor gained one central flow for administering lead and consent information across consumer and business sales.
Instead of maintaining separate processes around each connection, the team could work from a shared integration foundation.
