Connect registration with patient support
Coloplast Care is an important channel for educating and recruiting patients, but registration data needed to reach the right healthcare professional as part of a coherent journey.
The team also needed a more agile foundation for observing, testing, and improving customer-facing ideas.
An integration layer that makes the journey work
Langstack implemented a digital flow connecting Coloplast Care registrations with the healthcare professionals team.
A website API and integration layer collected detailed interaction data and separated customer-facing iteration from the underlying systems.
A more connected patient journey
Online registrations were connected to the relevant healthcare team through a shared integration layer. That foundation made customer-facing ideas easier to test and improve.
Detailed interaction data gave the team deeper insight into the journey from website visit to patient.
